Croatian adtech firm, All Eyes On Screens, formerly known as AdScanner, is advancing its mission in the advertising technology sector by closing its Series B funding round. The firm, known for its AI-driven solutions that enhance TV and video advertising, aims to further widen its reach with the new investment. Their technology uses data from millions of households to optimize advertising campaigns, a crucial step in today’s data-centric marketing landscape. The company is set to leverage this funding to accelerate its European expansion, targeting both existing and new markets.
In the past, All Eyes On Screens has consistently focused on refining its platform to better cater to advertisers. Previous rounds of funding helped the company solidify its presence in key European markets such as Germany and Switzerland. The latest influx of capital is expected to further bolster its market position and increase its competitive edge against other adtech companies. Over the years, AEOS has evolved from a local startup to a significant player in the European advertising landscape.
What is the focus of the funding?
The recent investment round, led by Taiwania Capital, aims to enhance All Eyes On Screens’ market presence and product features. Existing investors, including LEAD VENTURES, J&T Ventures, and South Central Ventures, also participated, underscoring their continued confidence in the company’s strategic direction. The CEO, Marin Ćurković, expressed enthusiasm for this partnership, highlighting the benefits of the investment for expanding their advertising capabilities globally.
How will this impact AEOS’s growth?
The funding will enable AEOS to expand its operations across Europe, particularly in Southeastern and Western regions. By advancing its AI-powered platform, the company aims to deliver more precise and effective advertising solutions. David Weng of Taiwania Capital noted that AEOS’s innovative approach positions it well to lead media transformation on a global scale. This is expected to open opportunities for advertisers seeking to optimize their campaigns with enhanced data-driven insights.
Operating in countries like Austria and Bulgaria, AEOS distinguishes itself through its unique offerings like Cockpit, TV BOOST, and Apollo. These tools provide advertisers with critical insights into audience segmentation and campaign performance, utilizing anonymized data to improve targeting accuracy. This strategic advantage is a key factor in AEOS’s expanding footprint.
The company’s forward-looking strategies and technological developments position them to capture a substantial share of the adtech market in Europe. Their plans to expand reflect not only the success of their business model but also the growing demand for sophisticated advertising solutions.
As AEOS continues to innovate, the implications for advertisers are significant. Companies can expect more efficient use of their advertising budgets and improved reach through targeted campaigns. The expansion and enhancement of AEOS’s platform are likely to set new standards in video advertising efficiency.
