London-based Userled, an AI-driven platform specializing in personalized content for large-scale omnichannel B2B campaigns, has announced a successful pre-seed funding round. The company, which aims to revolutionize marketing automation and effectiveness, raised £4M (approximately €4.67M) in funding led by LocalGlobe with support from Dig Ventures and several prominent business angels.
In comparable news, similar AI-focused startups have attracted significant investments over the past year, highlighting the growing interest in technology that automates marketing processes. For instance, companies like Jasper.ai and Phrasee have also secured substantial funding to develop their marketing AI platforms. These investments underscore the increasing reliance on AI to streamline and enhance marketing efforts across various industries. Userled’s recent round follows this trend, emphasizing the market’s appetite for innovative AI solutions in the martech space.
Userled Simplifies Marketing Automation
Founded in 2023 by Yann Sarfati and Tristan Saunders, Userled offers a no-code interface and AI-powered platform to automate the creation and distribution of personalized marketing campaigns across multiple channels quickly. The platform integrates with existing CRM systems and major IP reveal providers, enabling real-time tracking of engagement, end-to-end journeys, and conversion rates.
“Marketers have to put significant time and resources into manually building personalised campaigns which feel impossible to scale. They lack the tools that should enable them to do this simply and at speed to surpass the impact they can achieve through manual campaigns. Userled breaks this cycle. We’re making personalised marketing easy, accessible, and efficient to give B2B companies the competitive advantage they need in today’s ever-shifting digital landscape. This funding will enable us to refine our technology and expand our team, ensuring that every marketer can harness the power of AI to drive meaningful engagement and growth,” said Yann Sarfati, Co-Founder and CEO of Userled.
Support from LocalGlobe
LocalGlobe, a UK-based venture capital firm known for its seed investments, led the funding round. The firm has an extensive portfolio, including companies like TransferWise, Zoopla, and Robinhood. This investment aligns with LocalGlobe’s strategy to support innovative startups in the technology sector.
“Userled brings the power of generative AI to reshape a complex and mission-critical workflow for marketing teams. By accelerating the creation and distribution of personalised content and capturing contact-level insights without cookies, Userled provides a seamless solution to drive efficient growth – a key priority for any B2B company, especially these days,” said Mish Mashkautsan, Partner at LocalGlobe.
Userled’s recent funding round signifies a strong vote of confidence in its ability to transform marketing operations through AI. By enabling marketers to build and deploy campaigns more efficiently, Userled is poised to offer significant competitive advantages to B2B companies navigating an increasingly digital landscape. This move reflects a broader trend in the martech industry where automation and personalization are becoming essential for growth and customer engagement.
