Ageras, based in Copenhagen, has recently expanded its reach by acquiring Employes, a payroll software company located in Amsterdam. This strategic move signifies Ageras’s persistent drive to deepen its European presence and enhance its service offering for small businesses. Ageras aims to bolster its platform by integrating payroll capabilities, thus offering improved services for its extensive client base. Ageras’s mission to simplify business administration aligns with this latest acquisition, which joins a series of purchases in their broader growth strategy.
In recent years, Ageras has pursued an aggressive acquisition strategy, evidenced by its integration of Shine from Société Générale in 2024. The company has persistently aimed to expand across Europe, adapting its services to meet diverse market needs. Employes, founded in 2018 by Rob Kroezen and Marius van den Oever, complements Ageras’s vision with its established payroll platform. This union echoes Ageras’s objective of streamlining administrative tasks for small businesses, as emphasized by their acquisition pattern.
What Drives the Employes Acquisition?
Employes, which serves over 6,000 businesses and comes recommended by more than 300 bookkeeping firms, provides straightforward payroll management within the Netherlands’ regulatory framework. The integration of Employes into Ageras allows for scaled operations and increased resource availability. Kroezen’s commitment to his original mission aligns with Ageras’s objectives, further supported by Ageras’s CEO Rico Andersen, who expressed enthusiasm over this partnership and its potential within the Dutch market.
How Will Ageras Utilize This Acquisition?
Ageras, founded in 2012 by Rico Andersen and Martin Hegelund, serves over 400,000 small businesses through its comprehensive software platform. This latest acquisition adds to its capabilities, enhancing the integration of multiple business administration functions into a singular solution. As Ageras continues to grow, the involvement of significant investors, such as Investcorp and Rabobank’s Rabo Frontier Ventures, highlights its robust market position and future growth potential.
With the addition of Employes, the company strengthens its workforce, which has steadily increased, now boasting approximately 450 employees. This acquisition signifies Ageras’s intention to scale its operations further and enhance its European market stance. The company reported a noteworthy financial growth in 2024, reflecting a solid foundation for future ventures.
Ageras persists in its pursuit to create an all-encompassing platform that enhances business efficiency. While payroll management is a critical component, the company’s ambition extends to exploring new opportunities that align with its core objective of reducing administrative burdens for small business owners. Ongoing expansion through acquisitions remains a central part of Ageras’s strategic planning.
Ageras’s plan involves scouting further acquisitions, aiming to become a pivotal solution for small business administration challenges across Europe. The strategic push emphasizes the company’s dedication to providing comprehensive business solutions and continuing its European expansion. Andersen indicated that simplification and efficiency in business operations remain at the forefront of their strategic endeavors.
