In a striking recognition of its business expansion, Action has secured the prestigious Top 250 Golden Scaler Award. This accolade highlights Action’s remarkable growth trajectory and its successful venture into international markets, serving over 20 million customers weekly. As the company reached its 3000th store milestone, the award underlines Action’s sustained commitment to customer-centric business operations.
In previous years, recipients of the Golden Scaler included companies like Valcon and Picnic, reflecting a patterned admiration for entities driving substantial growth in the Netherlands. This year’s award to Action comes as no surprise, given the firm’s steady expansion since its inception in 1993, aligning with broader market trends in the retail sector. The inclusion of older firms on the 2025 list further emphasizes the lasting impact of established companies such as Action.
Why did Action win the Top 250 Golden Scaler Award?
The award, orchestrated by the Erasmus Centre for Entrepreneurship, is part of a detailed analysis of high-growth companies in the Netherlands. By maintaining an impressive average annual growth rate, Action demonstrated its business robustness, securing its position on the prestigious list. The strategy of offering competitively priced household goods has resonated well with consumers, dovetailing with the company’s impactful market strategies.
How does Action’s growth strategy stand out?
Central to Action’s growth strategy is its customer-first philosophy, which is supplemented by an expansive product range and responsive market adaptation. CEO Hajir Hajji attested to the employees’ role, stating,
“I’m incredibly proud to accept this award on behalf of Action. I dedicate it to our 80,000 colleagues, who put our customers first every single day and make sure they can rely on good, increasingly sustainable products at the lowest price.”
The Top 250 Awards not only spotlight Action but also numerous other entities gaining recognition for their business and societal impacts. Winners included companies like Paebbl and AMCO Solutions, each lauded for various innovative and sustainable contributions beyond mere profit-making ventures, further stressing the awards’ inclusivity in highlighting diverse business successes.
Firms featured in the 2025 awards demonstrate that growth isn’t confined to newly formed companies, but can stem from long-refined operations. Action, founded in 1993, exemplifies this trend at the forefront, alongside younger companies like Dexter Energy. This blend of ages among awarded firms suggests a fertile environment for both newcomers and well-established companies.
The awards, set against an insightful research report, host analytical examinations of growth drivers including company size, geographical positioning, and social responsibility. The information used to identify high-growth companies conforms to OECD criteria, particularly emphasizing employee growth as a performance indicator.
Action’s success story, as deconstructed by the awards and its beneficent climate, offers insights into the dynamic structures of flourishing businesses. Featuring mature entries remains crucial in understanding the complete picture of economic growth within competitive markets. This reinforcement allows businesses to benchmark themselves against established standards, identifying opportunities for sustainable growth and adaptation.
