Accurat.ai, a Ghent-based data-driven software company specializing in GDPR data analysis for merchants, has secured €1 million in funding to expand its market research operations across Europe. The funding will help the company, which already has a strong presence in the Belgian and Dutch markets, to initially extend its operations into Germany. The round included investments from PMV, Angelwise, Lorenz Bogaert, Toon Coppens, and retail entrepreneur Jonas Deprez, with COO Bart Putteman also contributing.
Accurat.ai, founded three years ago by Steven Van Canneyt and Bart Muskala, has quickly gained traction due to its ability to provide actionable location-based insights. The company’s technology is already used by major retail brands such as Ahold Group, Lidl, and Aldi, as well as media companies like Clear Channel. The product, developed in collaboration with early clients, allows brands to make quicker, evidence-based decisions.
Expansion Plans
Accurat.ai has a robust pipeline of new features, driven largely by client feedback. Upcoming enhancements include a transport mode solution and an expansion module to assess potential new locations. These innovations aim to keep the company ahead in providing valuable retail market intelligence, based on millions of trips and place visits collected over the past two years.
In the past, Accurat.ai focused primarily on consolidating its services within the Benelux region. With the new funding, the company is now poised to significantly increase its reach. The addition of new features and services, based on client suggestions, shows the company’s commitment to evolving its platform in line with market needs.
Utilizing the Capital
The fresh capital will be used to amplify marketing efforts, join industry communities like Cube and Esomar, and participate in major industry events. The company aims to ensure a smooth roll-out as it enters new European markets, with a particular focus on Germany and France. Accurat.ai is also in the process of hiring additional staff to support this expansion.
“We’re really proud of our sub-zero churn rate. All of last year’s customers remain on board and are demanding extra services. Due to the scale up of our sales efforts, we’re signing up new clients regularly,” said co-founder Bart Muskala.
With a solid foundation and ambitious plans, Accurat.ai is set to transform retail market intelligence across Europe. The company’s unique approach and client-driven innovations are likely to set new standards in the industry. As it expands into new regions, ongoing client engagement and community involvement will be key factors in its success. For companies exploring new market opportunities, Accurat.ai’s data-driven insights offer a valuable resource.
