Amsterdam-based tech startup Seenons has announced the acquisition of Waste Group Denmark, a consultancy focused on optimizing waste management. This strategic acquisition aims to bolster Seenons’ presence in Europe and position the company as a leading waste management platform. Seenons continues its mission to promote a circular economy by reducing waste and improving efficiency through technological innovations.
Seenons previously acquired Recycling Partners Belgium, indicating an ongoing strategy of expanding through acquisitions. Waste Group Denmark, located in Roskilde, enhances Seenons’ capabilities in waste analysis, invoice control, and reporting. This acquisition allows Seenons to better serve large enterprises in Denmark and across Europe, reducing waste and saving costs. The company recently secured funding from investors such as Invest-NL and Swiss Post VC to support its international growth.
Waste Group Denmark: Optimising Waste Management
Waste Group Denmark specializes in waste management consultancy, focusing on optimizing waste processes for businesses. Their services include waste analysis, invoice control, administration, and reporting, helping companies use their waste data for better optimization and reporting. Founder Allan Jakobsen emphasizes the shared vision with Seenons for a waste-free world.
“In line with Seenons, we envision a waste-free world,” says founder Allan Jakobsen.
Seenons aims to leverage Waste Group Denmark’s expertise to serve leading enterprises in Denmark and Europe. The synergy between the two companies is expected to significantly reduce waste going to incineration and automate administrative tasks, allowing more focus on customer support in transitioning to a circular economy.
Seenons: Circular Waste Management
Founded in 2019 by Joost Kamermans, Jorn Eiting van Liempt, and Martin Kayser, Seenons focuses on preventing residual waste from ending up in landfills or oceans. Operating in 15,000 locations across Benelux, the company partners with 300 organizations to manage 100 different types of business waste. Seenons provides tools and insights for businesses to control and reduce their waste effectively.
“Denmark is a progressive country that is ready for waste management innovation,” says Joost Kamermans, co-founder and CEO of Seenons.
Seenons’ acquisition of Waste Group Denmark aligns with its goal of a sustainable, waste-free future. The integration of Seenons’ advanced software with Waste Group Denmark’s knowledge strengthens their position to assist Danish companies in adopting circular economy practices. Stijn Smetsers, CCO of Seenons, highlights the importance of innovation and collaboration in achieving these goals.
“By acquiring the Danish company, we can enhance our impact and serve our larger clients via the extensive Seenons network,” adds Stijn Smetsers, CCO of Seenons.
This acquisition marks another step in Seenons’ growth strategy, building on their previous expansion efforts. Seenons’ focus on technological innovation and efficient waste management aligns with broader European goals for sustainability. The combined expertise of Seenons and Waste Group Denmark is expected to drive significant progress towards a circular economy, benefiting both companies and their clients.
