Clevenio, a Finnish startup based in Jyväskylä, has successfully closed its pre-seed funding round, though the exact amount remains undisclosed. The company, known for its innovative sales engagement software, aims to address inefficiencies within sales teams by reducing the time spent on non-sales activities. The funding round saw significant contributions from Gorilla Capital and Sofokus Ventures, with both investors expressing confidence in Clevenio’s potential to revolutionize B2B sales operations.
In similar past funding announcements, Clevenio’s focus on enhancing sales efficiency has remained consistent. Previous investments emphasized the need for optimizing sales processes in increasingly saturated content marketing environments. Clevenio’s unique approach has continued to attract investor interest, as it provides a solution to the chronic issue of wasted time within sales teams. With this new capital injection, Clevenio is expected to further its mission of transforming the B2B sales landscape on a global scale.
Strategic Capital Utilization
Following the pre-seed round, Clevenio aims to develop an internationally competitive product to enhance B2B sales team efficiency. The secured funds will expedite product development, preparing it for larger market penetration and increased global impact.
“Now that the market is starting to be oversupplied in terms of content marketing, the efficiency of sales operations is getting more and more important. We invested in Clevenio because they have a new kind of solution for making salespeople’s day-to-day work more efficient,”
said Teemu Malinen, founder and CEO of Sofokus Ventures.
Building a Sales Machine
According to recent studies shared by Clevenio, B2B sales representatives spend more than 70% of their time on non-selling tasks, such as list building and research. Clevenio’s software aims to alleviate this issue by automating these time-consuming activities, allowing sales reps to focus more on direct selling.
CEO Aleksi Halsas highlighted the local success of Clevenio’s approach, noting that their tools could more than double sales results compared to traditional methods. The company’s automated data and research products, combined with outreach functionalities, have already shown significant promise in the Nordic markets, and Clevenio is eager to scale these capabilities internationally.
“When investing in companies, we always try to determine if the company has identified a significant problem worth solving. Clevenio has found a major pain point for B2B sales teams and is building a solution that could greatly impact how B2B sales are conducted. This is something we are excited to be a part of,”
added Ami Rubinstein, a Venture Partner at Gorilla Capital.
Clevenio’s innovative software continues to attract investment due to its potential to significantly enhance the efficiency of B2B sales teams. By automating non-sales activities, the company aims to shift focus to more productive tasks, potentially revolutionizing the sales industry. With over 120 clients already benefiting from their tools, Clevenio’s ambition to expand globally seems both promising and essential for modern sales operations. Investors are particularly drawn to Clevenio’s ability to identify and address a critical industry problem, making it a valuable asset in the evolving sales landscape.
