Lovetovisit, a Cardiff-based travel platform, has secured £3.2M in venture capital funding to support its expansion efforts. The company, founded in 2021 by Georgia and Alice Aubrey along with tourism expert Fed Pereira, aims to enhance its offerings and reach a larger audience both domestically and internationally.
In the past, Lovetovisit has been recognized for its innovative approach to connecting users with local attractions and events. The platform’s user base has grown significantly, and its revenue figures reflect a positive trajectory. Compared to earlier reports, the company continues to draw attention for its ability to address market gaps by making local experiences easily accessible and affordable.
Investment and Growth
The recent funding round was led by Venrex and Redrice Ventures, with Active Partners, Velocity Partners, and several angel investors also participating. This financial boost will enable Lovetovisit to double its growth and inventory annually over the next three years. The platform will also enhance its AI capabilities to improve user experience.
Andrew Sutcliffe, Partner at Redrice Ventures, stated, “In a post-pandemic era, consumers want to connect with others through in-person experiences and in many cases are seeking these close to home. Until now, there have been few ways for consumers to easily find such experiences.”
Lovetovisit’s founders previously encountered challenges in booking local activities, motivating them to create a seamless solution. The platform now offers over 2,700 products, generating £7.4M in revenue, and serves a community of over 3.2 million users. Tickets are delivered via text and email, eliminating the need for vouchers.
Impact on Local Tourism
The funds will support Lovetovisit’s mission to scale operations in the UK and drive international expansion. The team aims to enhance their AI capabilities to improve user experience. CEO Fed Pereira emphasized the importance of having respected investors to fuel their growth and help realize their ambitions over the coming years.
CEO Pereira noted, “Having such well-respected investors on board as we double down on our mission to scale domestic tourism in the UK and internationally is a wonderful endorsement of what we’ve built to date and will provide the fuel needed to realise our ambitions over the coming years.”
Lovetovisit features 80 per cent of its experiences as unique to the platform, partnering with attractions like Alton Towers and Chester Zoo. The company has been instrumental in driving increased footfall to local attractions, with 85 per cent of these located outside of London. Recently, Lovetovisit was named Wales Tourism StartUp of the Year and will compete in the UK finals in September.
Lovetovisit’s innovative approach to connecting users with local attractions demonstrates a clear understanding of market needs. The platform’s success is a testament to its founders’ expertise and commitment to enhancing user experiences. The recent funding will undoubtedly accelerate their growth and further solidify their position in the market. As the company continues to expand, it will likely play a crucial role in revitalizing local tourism by making it easier for people to discover and book activities.
