As CES 2026 approaches, the spotlight turns to Amsterdam, where upcoming technological advancements will be highlighted. Known for its vibrant tech ecosystem, the city provides a nurturing ground for startups seeking global recognition. The upcoming CES Unveiled Europe event in Amsterdam will serve as a precursor to the larger CES 2026 event in Las Vegas, showcasing innovations in diverse sectors such as AI, sustainable energy, and healthcare. This gathering not only puts Dutch startups on the international map but also emphasizes the crucial economic role they play in tackling modern challenges.
Previous editions of CES have seen significant Dutch involvement, leading to numerous international partnerships. A notable past collaboration involved SmartQare and Philips, where solutions for health tech were shared across borders. The Netherlands’ continuous participation underscores their commitment to tech leadership, with their startups gaining noteworthy visibility and forming alliances that bolster their market presence. These achievements highlight a consistent pattern of strategic global engagement from Dutch tech players.
What initiatives support Dutch startups?
Efforts to enhance the startup ecosystem in the Netherlands are embodied in the “Building the Tech Champions of Tomorrow” plan. This initiative aims to expand access to risk-bearing capital and introduces a new employee participation tax scheme by 2027. Enhancements such as prolonging the Techleap programme signify dedication to empowering tech innovators with the tools needed to thrive. Minister Karremans highlighted,
“Our companies must also be able to shine internationally, such as at CES in Las Vegas. Because when they succeed, everyone benefits.”
How do startups prepare for CES 2026?
In preparation for CES 2026, Dutch startups will engage in a training programme organized by the Ministry of Economic Affairs and the Netherlands Enterprise Agency (RVO). This initiative equips them to effectively present their innovations to potential stakeholders. As Minister Karremans stated,
“Startups and scale-ups drive growth, renewal and solutions to the major challenges of today and tomorrow.”
This structured approach ensures that these entrepreneurs can represent the Netherlands on a global stage.
With 12 startups from Amsterdam slated to participate at CES in Las Vegas, the range of innovations covers fields from AI and health to sustainable energy. These companies underline the diverse technological advancements originating from the region. Participants like Clear.bio, offering solutions for diabetes management, and Vox AI, developing voice assistants for restaurants, illustrate the city’s commitment to driving practical technological solutions.
The contribution of Dutch startups to CES over nine years illustrates a robust collaboration between innovation and market demand. Notable among them are Cyberette with fraud prevention tools, and Leyden Jar with advancements in battery technology, reflecting critical areas within global tech conversations. This strategic participation paves the way for even more international collaborations and economic partnerships.
Looking forward, the focus rests on facilitating these startups’ growth at CES 2026. By leveraging the Amsterdam event dynamics, innovators not only test but also refine their products before presenting on the international stage. Such opportunities offer them a platform to potentially impact global tech industry standards and practices. By nurturing a dynamic ecosystem that encourages both innovation and strategic collaboration, the Netherlands reinforces its leading role in the global tech landscape.
