Navigating the complex landscape of consumer preferences poses significant challenges for global brands. The competition demands that companies align products with consumer expectations from the outset. Stravito, a Swedish tech firm, introduces Stravito AI Personas, a tool that allows brands to simulate interactions with virtual customers. By enabling teams to test new ideas, advertisements, and products pre-launch, the platform aims to enhance project outcomes effectively and reduce the risks associated with traditional methods of consumer engagement.
In recent years, consumer packaged goods (CPG) companies have been grappling with a high failure rate for new launches. In 2024, McKinsey reported that approximately 75% of innovations did not succeed, suggesting a gap in addressing consumer needs. Stravito’s AI Personas addresses this challenge by integrating existing research into interactive profiles that enable conversational insight generation, differing significantly from past approaches where insights were largely left unused.
What Makes Stravito AI Personas Stand Out?
Stravito sets itself apart by allowing seamless integration of AI and human expertise, creating a platform where brands can convert research data into actionable insights quickly. Established in 2017, Stravito has built its reputation in Europe and North America by serving renowned names such as HEINEKEN, Comcast, and Nestlé. The company emphasizes an easy-to-use interface and secure processes, ensuring that insights are effectively utilized for business decisions.
How Does It Work?
Stravito AI Personas works by dynamically creating personas based on proprietary segment research. Marketing and insights teams can simulate conversations with these personas, engaging them with marketing messages, visuals, and ideas to gauge reactions. This interactive process helps refine concepts and generate diverse insights by comparing responses across different market segments.
The ability to export these interactions into presentations enables faster dissemination and alignment across marketing and innovation teams, streamlining the path from idea generation to execution. By offering precise, location-based insights, Stravito AI Personas enhances the depth and relevance of consumer understanding that traditional methods might overlook.
Stravito ensures that its AI is guided by human expertise, allowing clients to tailor personas for specific company needs, ensuring user customization without compromising accuracy. Discussing the capabilities of the tool, Stravito CEO Thor Olof Philogène stated,
“Stravito AI Personas is the next step in our evolution. It’s designed to deliver real-time segment-specific insights into revenue-driving workflows.”
Adding another perspective, he emphasized,
“Stravito AI Personas helps make consumer-centricity a daily reality, putting consumer insight at the heart of strategic decisions.”
Tailored to maintain content safety and confidentiality, Stravito’s offering integrates built-in controls for smooth rollout across teams. This makes the platform not only a tool of utility but a collaborative partner in business growth strategies.
Adapting to changes in consumer technology and insights processes, AI-based solutions like Stravito AI Personas cater to the evolving needs of businesses seeking to place the consumer firmly at the center of operations. Maintaining accuracy and customizability are key factors that ensure this platform remains a valuable asset to those embracing data-driven decision-making.
