Walmart has announced the return of its members-only Walmart+ Week event, scheduled for June 17 to 23. This event will provide Walmart+ members with seven days of exclusive offers and savings. As part of this year’s event, Walmart will introduce a never-before-seen mystery offer, promising an exciting surprise for members on June 20. The event will also feature significant discounts on fuel, travel-related purchases, and complimentary express delivery services.
In comparison to this year’s event, Walmart+ Week in 2023 overlapped with Amazon (NASDAQ:AMZN)’s Prime Day in mid-July. Despite the overlap, Walmart+ Week shoppers spent nearly twice as much as Amazon Prime members, largely on groceries. Both events attracted customers looking for bargains, but Amazon saw a higher overall participation rate.
PYMNTS Intelligence reported a higher participation rate for Amazon Prime Day compared to Walmart+ Week last year. Amazon’s event attracted 40% of consumers, while Walmart saw participation from 20%. However, Walmart+ Week shoppers spent considerably more, driven by grocery purchases, with more than half of the participants buying groceries during the event.
Unique Offers and Savings
Walmart+ Week will feature discounts on fuel, offering members an economical way to save on travel expenses. Members will also receive 20% back in Walmart Cash on flights, hotels, car rentals, and other activities. Additionally, members can enjoy complimentary express delivery and three free months of the Walmart+ InHome service, enhancing convenience for their shopping needs.
Exclusive access to items yet to be revealed adds an element of anticipation to the event. Walmart aims to create a unique shopping experience with these offerings, transforming Walmart+ Week into an event that stands out among retail promotions.
Strategic Timing Ahead of Prime Day
To maximize impact, Walmart has moved the event to June, strategically ahead of Amazon’s Prime Day slated for July. This scheduling aims to draw more attention and participation from shoppers before they commit to Prime Day deals. Last year, overlapping dates created a competitive landscape, and Walmart is keen on securing an early advantage this time.
Amazon has yet to announce the exact dates for Prime Day 2024, keeping the competition intense. Walmart’s proactive scheduling reflects its commitment to providing value and exclusive benefits to its members, ensuring they get the best deals before the broader Prime Day event.
Key Takeaways
– Walmart+ Week offers exclusive discounts on fuel and travel-related purchases.
– Strategic timing positions Walmart+ Week before Amazon Prime Day.
– The mystery offer and exclusive item access add excitement and value.
Walmart+ Week’s strategic scheduling and exclusive offers underscore Walmart’s competitive approach to retail events. The introduction of a mystery offer and exclusive item access enhances the attractiveness of the event. By moving ahead of Amazon Prime Day, Walmart seeks to capture early shopper interest and spending. This approach not only provides substantial savings and convenience to Walmart+ members but also positions Walmart as a key player in the competitive landscape of retail sales events.
