Shishir Mehrotra, who took over as CEO of Grammarly at the start of 2025, announced a major rebranding of the company to Superhuman. This move reflects a strategic shift towards a broader suite of products designed to enhance user empowerment beyond just writing assistance. By adopting this new identity, the company aims to reinforce the versatility and scope of its offerings, positioning itself to cater to diverse user needs.
In past years, Grammarly focused primarily on refining grammatical precision through A.I. However, the landscape has changed significantly as companies compete to deliver comprehensive productivity solutions. This rebranding to Superhuman is reminiscent of major industry shifts, such as Google (NASDAQ:GOOGL)’s transition to Alphabet and Facebook’s evolution to Meta (NASDAQ:META). Previously, Grammarly’s emphasis was on enhancing written communication, while now, the company aligns its mission with providing holistic productivity tools.
What does the rebrand entail?
The rebranding sees the introduction of an array of products under the Superhuman name. While the Grammarly writing assistant retains its title, new offerings include Coda, a collaboration platform, and Superhuman Mail, an A.I.-driven email service. Together, these additions aim to create an integrated suite of productivity tools. The company’s new release, Superhuman Go, promises to further extend its capabilities by connecting to over 100 apps and working effectively across various user platforms.
How does Superhuman differ from competitors?
Unlike other platforms that centralize A.I.-based productivity tools, Superhuman aims to integrate A.I. capabilities directly into users’ workflows. Mehrotra explained, “We assist you in many different ways, but at the end of the day, you actually publish the article, you post the blog, you submit the essay.” This perspective underscores the company’s philosophy of enhancing human productivity rather than replacing it. Arizona State University’s recent adoption of Superhuman Go signifies a growing recognition of its practicality in academic and corporate settings.
Further, Superhuman’s partnerships and collaborations with experts continue to enhance the functionality and appeal of its tools. Notably, the ‘Radical Candor’ A.I. agents, developed in collaboration with Kim Scott, indicate a focus on balancing technical innovation with interpersonal communication. Mehrotra stated, “Most A.I. tools are focused on becoming destinations—you go to them, that’s how you experience your A.I.-based productivity.” Superhuman’s approach of integrating A.I. into users’ living environments aims to distinguish its offerings in a heavily competitive market.
The rebranding presents Superhuman with opportunities to capture new market segments and strengthen its foothold in the A.I. productivity industry. By expanding its product range and redefining its brand identity, the company sets an ambitious course that aligns with global trends towards digital transformation and integrated technology ecosystems. As A.I. becomes increasingly embedded in daily workflows, businesses like Superhuman that emphasize a seamless experience will be positioned to meet evolving user demands.
