In a significant move, Stockholm’s Aonic has completed the acquisition of research technology firm Prime Insights, marking its largest acquisition with a transaction value exceeding $250 million. Aonic is striving to cement its position as a major player in the tech and gaming sectors by expanding its rewards and data platform. This platform, now enhanced by Prime Insights, reaches more than 50 million consumers globally and supports Aonic’s aim to integrate multiple consumer brands under its umbrella.
Previously, Aonic has been involved in various strategic expansions and acquisitions, indicating a pattern of building its capabilities and market reach. The acquisition of Prime Insights is consistent with its approach to incorporating firms that offer innovative solutions and access to substantial consumer bases. By acquiring Prime Insights, Aonic reinforces its intention to unify its tech and gaming tech firms, broadening its influence in the global market.
How Will This Acquisition Impact Aonic?
Through the inclusion of Prime Insights, Aonic is expected to enhance its overall capabilities significantly. The newly combined entity will aim to benefit its clientele by providing superior reach and insights while increasing user engagement. The acquisition promises to double the scale of Aonic’s platforms, thus bridging mobile game developers and consumer insight researchers with extensive resources. The resultant synergies are anticipated to amplify Aonic’s competitive advantage in these sectors.
What Are the Key Features of Prime Insights?
Founded in 2022, Prime Insights quickly positioned itself as a leader in the research technology industry. The company specializes in programmatic sampling with expansive global proprietary panels, offering users an opportunity to earn money through online surveys. The ability to reach millions of users rapidly grows its appeal and complements Aonic’s existing platforms, such as Exmox and the recently added Mega Fortuna, which drive user acquisition for mobile game developers.
Paul Schempp, CEO and co-founder of Aonic, emphasizes the benefits of this acquisition:
“Bringing together scale, data and technology will be the key to sharpening our competitive edge. We welcome Benjamin and his team with highest regards – they deserve every accolade.”
Aonic’s commitment to growth is echoed by Benjamin Ritzka, Prime Insights’ CEO, who stated,
“A transaction of this scale is an amazing validation of everything we’ve built. The two firms are extremely complementary, which will allow us to double down on adding unparalleled value to our clients and users.”
Ritzka will not only continue leading Prime Insights but also becomes a significant shareholder in Aonic, fostering continuity and collaboration within the merged entity. His commitment underscores the belief in the combined potential of these firms.
The synergy between Aonic and Prime Insights highlights the strategy of leveraging combined strengths to offer unparalleled client value. This acquisition increases Aonic’s technical capabilities in both gaming and consumer insights sectors, promising clients improvements in data-driven insights and global consumer reach.
The strategic acquisition of Prime Insights underlines Aonic’s drive to expand its market presence and enhance service delivery. This alliance is expected to yield substantial benefits for consumers and partners by offering improved user engagement, dynamic data analytics, and enriched consumer insights.
