In a strategic maneuver, Utrecht-based food waste reduction company Orbisk has appointed Anastasia Dellis as its new CEO, aiming to leverage her extensive experience to drive the company’s growth and sustainability goals. As the landscape of food waste management continues to evolve, Orbisk stands at the forefront with its AI-powered solutions designed to optimize food service operations. This leadership change comes at a pivotal time, reflecting Orbisk’s commitment to innovation and expansion while relying on tried-and-tested strategies to maintain its competitive edge in the market.
Orbisk’s recent history includes securing €8M in a Series A investment, focusing on advancing their technology’s reach and capabilities. Anastasia Dellis, now at the helm, brings over 17 years of leadership experience across varied corporate environments, ready to spearhead the next phase of Orbisk’s strategic developments. With her appointment, the company aims to integrate strategic leadership with its existing technological framework, setting an anticipated trajectory towards further impact and efficiency in reducing food waste.
Who is Anastasia Dellis?
Anastasia Dellis has previously demonstrated proficiency in managing P&L accounts exceeding €100M and leading teams of over 100 employees, positioning her well for this new role. With her focus on people-centric management and cross-functional collaboration, she is expected to guide Orbisk towards achieving its long-term objectives.
“I’m grateful to the Orbisk team, our customers and partners, and especially to Olaf,”
she expressed, highlighting the strong foundation laid by her predecessor.
What’s Next for Olaf van der Veen?
Olaf van der Veen, one of the company’s founders, transitions from his CEO role to the newly created position of Chief Impact & Innovation Officer. His involvement remains crucial, contributing to Orbisk’s mission alongside fellow co-founders.
“Olaf’s leadership as CEO has shaped both the trajectory and the spirit of Orbisk,”
Dellis said, underscoring his continued importance in crafting Orbisk’s strategy and impact.
Olaf’s new role will see him drive long-term innovation strategies while continuing to support the company’s mission to reduce food waste. Last year’s financial boost via an oversubscribed Series A rounds demonstrates investor confidence in Orbisk’s growth potential and technological advancements.
Founded by Olaf van der Veen, Richard Beks, and Bart van Arnhem, Orbisk’s principal offering, the AI food waste monitor ‘the Orbi’, aids food-service operators such as hotels and cruise ships in decreasing waste through process optimization. This device empowers users to analyze food waste effectively, and Orbisk’s expansion into the U.S. market with Carnival Cruise Line highlights its successful integration into international markets.
Additionally, Orbisk’s collaboration with Accor illustrates its commitment to surpassing sustainability goals, aiming for a 60% reduction in food waste by 2030. This partnership not only solidifies their presence in the industry but also aligns with global sustainability targets, showcasing Orbisk’s ambition and strategic partnerships.
As Orbisk continues to bolster its market position, the leadership shift and partnerships signify a robust strategy to address food waste at scale. Anastasia Dellis’s leadership, coupled with Olaf van der Veen’s renewed focus on innovation, positions the company to navigate the challenges of sustainable food management effectively. Her strategic approach will likely enhance processes and capitalize on the opportunities to broaden their global footprint.