The evolving landscape of waste management is seeing a fresh development with Amsterdam-based Seenons’ recent acquisition of Recycling Consultants Nederland (RCN). This strategic move not only augments Seenons’ access to the Dutch market but also presents a fusion of traditional and digital waste management strategies. Seenons aligns its objectives with a vision of a waste-free world by merging RCN’s established presence and expertise with its digital platform, enhancing services especially in the food, retail, and logistics sectors, all while addressing the increasing demand for sustainable and efficient waste solutions.
In previous transactions, Seenons has to gain a competitive advantage across Europe by expanding its portfolio and technological prowess. Past partnerships and acquisitions, like its entry into Switzerland through CP Recycling Management and the acquisition of Waste Group Denmark, showcase Seeons’ strategic focus on regional consolidation. These initiatives, underlined by a partnership with Fortino Capital, highlight a sustained push toward enhancing waste management in growing markets.
Why did Seenons target RCN?
Seenons’ acquisition of RCN is primarily driven by the compatibility in company ethos and potential market synergies. Founded in 2006 by Koes de Quillettes, RCN has operated as an independent entity providing waste management consultancy.
“After 19 years of independently serving the market with our straightforward approach, expertise, and independent advice, we are now joining forces with Seenons to meet the market’s needs in the digital domain as well,”
states Kirsten de Quillettes. This integration aims to combine RCN’s market knowledge with Seenons’ digital capabilities to bring enhanced waste management solutions to clients.
How does the acquisition strategize for global demands?
The global waste management industry is undergoing shifts with mounting pressure for digital and sustainable solutions. Seenons and RCN’s renewed collaboration allows them to leverage their collective expertise for expanded client services in both the Netherlands and Flanders. By aiming to bridge knowledge with technology, the partnership looks to satisfy the changing needs of business waste management that demands both international and digital savvy.
By utilizing Seenons’ digital platform alongside RCN’s traditional material management approach, the combined efforts intend to make progress in waste prevention and sustainable management. This enhanced capacity targets not just current operational efficiencies but a greater impact on long-term sustainability goals, as highlighted by Joost Kamermans, CEO of Seenons.
“Their dedication to clients and deep knowledge of business waste aligns perfectly with our way of working,”
Kamermans noted, emphasizing the significance of this partnership in broadening the operational impact.
Since its inception in 2019, Seenons has strived to connect waste generators with logistical and processing partners through a software platform. This model not only keeps waste streams in circulation but also actively prevents unnecessary discarding. The company has progressively expanded its operations across Europe, managing significant waste streams and collaborating with numerous chain partners, coupling its technological framework with evolving waste management needs.
The acquisition of RCN signifies Seenons’ continual effort to refine and expand its approach within the waste management ecosystem. By embedding RCN’s market-centered practices into its digital operations, Seenons anticipates a future of comprehensive waste solutions. Focusing on collaboration, the company positions itself to meet increasing demands for sustainable operations while strengthening its influence across Europe. This collaboration symbolizes an adaptive strategy in response to an ever-evolving industry.
