The payments and financial platform, Airwallex, global headquartered in Singapore, has reported noteworthy growth in its operations within the Netherlands. Establishing itself as a pivotal player in this region, the company has managed to capture a significant market share over the past year. Its advancing role in the market comes on the back of robust product offerings and strategic partnerships, showcasing a successful expansion strategy adapted to local needs.
Throughout the first half of 2025, Airwallex experienced a 199% revenue surge compared to the same timeframe in 2024. This growth is not just in revenues but also in the customer base, which has tripled, indicating an increasing recognition and acceptance of Airwallex’s services. New clients including Creative Fabrica, Aurum Brothers, and Vallon have joined their existing cohort, which includes Bird, Nivoda, and WeTravel.
What Specific Strategies Supported Airwallex’s Expansion?
Specific product initiatives have facilitated Airwallex’s strong foothold in the Dutch market. Tailored solutions like localized IBANs and integration with the ERP provider Exact Online are empowering local businesses with automated processes. Additionally, their multi-currency settlement service helps in handling foreign exchange efficiently, thus minimizing extraneous costs for businesses.
Why Is the Dutch Market Critical for Airwallex?
The thriving Dutch market is crucial for Airwallex as it mirrors broader success in the EMEA region.
“We have seen continued impressive growth across EMEA, with the Netherlands’ success mirroring that,”
noted Kai Wu, Chief Revenue Officer at Airwallex. Propelled by this momentum, the company plans further investments in technology and local workforce to sustain its trajectory
Airwallex’s strategic growth aligns with its foundational mission to streamline financial operations for businesses globally. With its ability to instantly generate local account numbers across 60+ countries and expediting transaction times significantly, it has become a trusted partner for over 150,000 businesses worldwide, such as BILL, Brex, and Qantas.
Recent additions to Airwallex’s executive team, such as Tom Butlin as Senior Director of Compliance, demonstrate the company’s commitment to strengthening its operations through experienced leadership. These hires are expected to navigate and support the company’s growing operations more efficiently.
Reflecting on its growth trajectory,
“Digitisation has driven an explosion of cross-border payment volumes,”
Kai Wu further highlighted the role of strategic technological deployment to enhance Airwallex’s service delivery and market penetration in EMEA.
The expansion of the local team and subsequent relocation to a fintech hub in the Silicon Canals highlights Airwallex’s dedication to embedding itself in the Netherlands’ fintech landscape. This move is poised to foster close collaborations with other major players in the industry.
Airwallex has demonstrated resilient growth within a dynamic financial technology market, strongly reflected in its favorable reception and expansion efforts in the Netherlands. Key to its strategy are the tailor-made financial solutions optimizing processes for local businesses. The company’s ongoing investments in technology and skilled personnel are paving the way for sustained success in the region and beyond.
