London-based startup HIVED, known for its AI-powered parcel delivery system, has recently attracted $42 million in Series B funding led by NordicNinja, marking a substantial step in the company’s ambition to expand its UK operations. Founded in 2021, the company integrates technology and sustainability through its all-electric fleet, focusing primarily on the eCommerce sector. By building a comprehensive logistics platform rooted in modern technology, HIVED aims to redefine the standard parcel delivery experience.
In the last few years, similar parcel delivery innovations have emerged but none have matched the breadth of services offered by HIVED. While most new delivery startups focus just on sustainability or speed, HIVED integrates artificial intelligence and real-time data, creating a unique solution that other providers find challenging to replicate. This positions HIVED as a distinctive leader in a field that is seeing increased attention due to the rise in online shopping and eCommerce.
What makes HIVED’s approach different?
HIVED’s dedication to changing parcel delivery is evident in its proprietary platform, HIVEDmind, which connects retailers, drivers, and customers through a single integrated system. According to Murvah Iqbal, co-founder and CEO,
“We’ve taken a fresh approach…putting technology and experience at the centre, and proving there’s a better way to do this at scale.”
The platform’s ability to use real-time updates and AI not only enhances operations but also minimizes disruptions that can occur in the delivery process.
Why invest in HIVED?
NordicNinja’s decision to lead the financing round underscores confidence in HIVED’s potential. Tomosaku Sohara, Managing Partner at NordicNinja stated,
“They haven’t just improved delivery, they’ve reimagined it from the ground up, with technology as the foundation, not an afterthought.”
Such investment signals a belief that HIVED’s model isn’t just contemporary; it’s scalable and ready for widespread implementation across the UK.
Since its inception, HIVED has successfully delivered over 6.5 million parcels, achieving a high on-time rate of 99%. This is backed by an unprecedented customer satisfaction score exceeding 90%, far outperforming the typical industry average. Moreover, the company claims a significantly lower rate of losses and damages compared to competitors, reinforcing its commitment to reliability and customer service.
The company plans to utilize its latest funding to accelerate its UK rollout, augment its engineering and data team, and further develop its logistics intelligence platform. With a team that has grown to over 120 employees, HIVED focuses on retaining talent, with a substantial portion of its workforce initially starting as drivers who have risen through the ranks.
HIVED’s advancements provide a blueprint for the future of parcel delivery. Its unique combination of AI, sustainable operations, and customer-centric services sets a new benchmark for the logistics industry. By drawing from real-world behaviors and adapting to diverse logistics challenges, the company positions itself to significantly influence how deliveries are approached within the eCommerce sector.
