Joii, a femtech startup from Dublin, introduces a new technological approach to understanding menstrual health. This innovation combines physical and digital resources to offer detailed insights into menstrual patterns. With increased awareness around menstrual health, many are looking for data-driven ways to monitor their cycles, particularly for diagnostic purposes. By incorporating AI into its product, Joii is adding a new layer of detail to the often vague and generalized conversation about menstrual health.
Femtech solutions have gained traction over recent years, with many applications focusing on cycle tracking and fertility predictions. Historically, apps like Clue and Flo have gathered a significant user base. However, they lack direct measurement features that Joii now offers. Previous attempts at tracking menstrual flow involved manual efforts with menstrual cups, yet a reliable solution was absent. The advent of AI and digital innovation is allowing Joii to create a more accurate and comprehensive tool for tracking menstrual health.
How Does Joii Function?
Joii combines a specially designed menstrual pad with a complimentary mobile application. Users scan the pad using the app, which provides an immediate breakdown of menstrual blood volume, clot sizes, and cycle trends. This visual data is instrumental in supporting informed discussions with healthcare providers, aiming for more precise diagnoses and treatment pathways.
What Can Users Expect?
Through its use of computer vision technology, Joii offers users personalized insights over time. These insights not only help individuals understand their cycle patterns but also provide data that can lead to earlier detection of conditions such as endometriosis and PCOS. The use of synthetic data in training the AI model allows for reliable performance across various conditions, which is vital for the app’s success in real-world applications.
Joii is notably the first of its kind in the market, offering a patented solution classified as a Class I Medical Device in the UK. The startup sees the untouched diagnostic potential of menstrual blood and plans partnerships with research institutions to explore further possibilities. This initiative forms part of a broader aim to leverage menstrual health data for deeper clinical insights.
Clinical studies validate Joii’s efficacy, reflecting substantial improvements in GP communication, symptom screening, and menstrual health literacy. Users report enhanced communication with healthcare providers, marking a step forward in addressing symptoms effectively. Additionally, general practitioners find Joii an invaluable tool for diagnosing heavy menstrual bleeding.
Collaborations with partners like Finnish software studio Ikune indicate Joii’s commitment to continuously improving user engagement and application accuracy. With funding from EIT Digital, Joii successfully developed its product while ensuring alignment with user needs through advanced gaming mechanisms.
By making its app available for both Android and iOS devices and offering pads in health stores, pharmacies, and online, Joii ensures accessibility. The availability of this technology signifies a significant milestone in menstrual health monitoring, making complex health insights more attainable to individuals.
