In the bustling environment of Amsterdam’s tech scene, Selection Lab emerges as a notable player by clinching the KPMG Dutch Tech Innovator 2025 award. With the recognition, the company takes on the role of representing the Netherlands on the global stage. KPMG’s decision underscores the ongoing relevance of advanced tech solutions in revolutionizing the recruitment industry. While the competition was fierce, Selection Lab’s compelling proposition resonated with the jury, indicating a significant shift towards optimizing HR processes through technology.
The earlier instances of the KPMG Dutch Tech Innovator competition have similarly emphasized cutting-edge technology, with winners like Whoppah and InPhocal gaining significant attention. Selection Lab’s success aligns with the trend of favoring innovations that promise efficiency and foster inclusivity in processes. Just as prior winners prioritized impact-driven technologies, Selection Lab carries forward this tradition by focusing on unbiased recruitment methodologies. Such competitions reflect the evolving tech landscape where the convergence of AI and human resource management garners acclaim.
Why Selection Lab Stands Out?
Founded in 2018 by a team including Lotte Welten, The Selection Lab aims to introduce objectivity into hiring processes through technology. By integrating AI with personality assessments, they focus on refining recruitment to be not only faster but also more equitable. A major claim of the company is its capability to automate a substantial portion of the hiring process, thereby promoting efficiency and diversity in recruitment.
How Did the Jury React?
Insights from the jury highlighted Selection Lab’s innovative deployment of AI technology and their ability to make a tangible impact. They recognized the platform’s rapid growth and its capacity to attract and retain interest in the marketplace.
“What an incredible evening filled with inspiring and impressive pitches. It was an honour to stand among such strong innovators and to come out as the winner. We can’t wait to represent the Netherlands at the KPMG Global Tech Innovator final during Web Summit in Lisbon,”
remarked Welten following the win.
Participation in the competition involved not just interacting with a diverse range of startups but also showcasing practical solutions to significant industry challenges. The finalists varied widely, with competitors in banking, CO2 removal technology, recycling innovations, mental health platforms, and medtech. This diversity highlights the multifaceted nature of today’s tech landscape and the growing importance of interdisciplinary innovations.
As Selection Lab prepares to join the global finals at the Web Summit in Lisbon, this milestone emphasizes the continuing trend of prioritizing process improvement through technology in different sectors. Their journey echoes past Dutch representatives who achieved recognition for their innovative approaches. It also sets the stage for future industry disruptors who might inspire with unique technological applications.
Selection Lab’s acknowledgment serves as more than just a nod to advanced recruitment tech. It opens a dialogue about how technology can play a significant role in eliminating bias and enhancing fairness across different sectors. Their win represents an ongoing conversation about the capabilities of AI and its integration into everyday operations.
As interest in tech-driven solutions swells globally, events like KPMG’s competition become critical in spotlighting and boosting the visibility of breakthrough innovations. The Selection Lab’s achievement represents a promising outlook for the application of AI in recruitment, setting a precedent for the role of technology in creating equitable corporate environments.
