Innovations in the hospitality industry continue to reshape experiences for both staff and guests, with notable advancements by Amsterdam-based Mews. Known for leveraging AI to elevate service delivery, Mews now provides instant access to guest insights through its AI Smart Tips feature, optimizing performance and improving service quality. Available data shows more than five million weekly views globally, signifying widespread adoption and indicating a shift in traditional hospitality operations.
Mews previously focused on cloud technology to efficiently manage hotel operations. The company’s past initiatives centered on improving backend processes, while the current emphasis is on the seamless integration of AI for enhanced personalization. Unlike prior software, which required manual input and integration, the AI Smart Tips feature is automated, offering a dynamic approach to accessing guest information.
What Makes AI Smart Tips Effective?
By centralizing key data, the AI Smart Tips feature enhances the ability of hospitality teams to provide customized service. A concise, AI-generated summary is integrated into the guest profile and reservation calendar, where staff can easily access it. Additionally, team members can contribute notes, such as preferences, which the AI system uses to improve future service, benefiting from multi-departmental accessibility for a cohesive guest experience.
How Are Hotels Benefiting from AI Smart Tips?
Hotels like Boardwalk Boutique Hotel Aruba have leveraged AI Smart Tips to refine their operational procedures.
“Our guest experience is our loyalty program,”
says Trisha Reinkemeyer from the hotel, highlighting how the feature helps retain customer satisfaction by noting personalized preferences such as welcoming returning guests with known favorites. Similarly, Robin Schluter of Auberge St Pol emphasizes the feature’s impact on enhancing personal interactions, stating that it has personalized guest reception through streamlined and efficient operations.
Mews’ integration of AI into existing hotels systems allows for industry-specific solutions without requiring additional tools. This incorporation into the reservation and guest profile systems aids teams in delivering tailored service effortlessly, reducing interdepartmental communication needs and offering smooth service executions.
Developed under the leadership of Matt Welle, Mews continues to influence the hospitality tech landscape with over 5,500 clients worldwide, including notable clients like BWH Hotels and The Social Hub. Through its Mews Hospitality Cloud, the company seeks to optimize both guest satisfaction and business profitability.
Demonstrated success stories from current clients underscore the efficiency and future potential of AI technologies in hospitality. As the industry embraces these changes, it will be critical to balance data-driven customization while ensuring privacy and security, fostering trust and convenience for guests and hoteliers alike.
