Strava, a workout tracking platform, has acquired Runna, a UK-based provider of personalized running training plans and coaching. This move builds upon Strava’s efforts to diversify its services, offering tailored guidance as an extension of its popular fitness ecosystem. The acquisition introduces fresh capabilities aimed at serving a large and growing community of runners and enthusiasts.
Reports from various sources have noted Strava’s ongoing commitment to supporting a vibrant API developer community and broadening its digital offerings. Earlier coverage highlighted Strava’s strategy to integrate complementary businesses, with additional emphasis placed on expanding connectivity with over 100 training apps worldwide.
Will Strava’s acquisition boost its training community?
The new addition immediately increases the variety of coaching services available, reinforcing a comprehensive network that serves millions of users. Enhanced training options backed by Runna are set to complement Strava’s existing features.
Can Runna’s expertise refine runner performance?
Runna’s tailored training plans and coaching resources are designed to help runners improve performance and achieve personal race goals. Its focus on individual guidance meets the rising demand for structured training among athletes.
Strava signed a definitive agreement to purchase Runna, a subscription-based platform founded in 2021 by running enthusiasts Dom Maskell and Ben Parker. The company, which has supported millions of runners in completing their first race and now serves users in over 180 countries, recently earned a nomination as an Apple (NASDAQ:AAPL) App of the Year finalist in 2024.
“Coming off Strava’s accelerated innovation and unprecedented growth last year, it was the right time to look for complementary businesses that could create even greater value for our users,” said Michael Martin, chief executive officer, Strava.
Strava’s strategic investment reflects statistics indicating nearly 1 billion recorded runs in 2024 and a strong interest in competitive events among users.
“We are delighted to become part of Strava as we continue to focus on bringing the world the most customised and personalised training plans available,” said Dom Maskell, co-founder and chief executive officer, Runna.
“Our passion is to give every runner a training plan and access to amazing coaching, and this investment allows us to make even more improvements to everything we do at Runna, benefiting runners worldwide,” said Ben Parker, co-founder.
The integration of Runna into Strava’s portfolio supports the company’s mission to offer precise and personalized coaching. With global trends showing a surge in race participation and interest from younger athletes, the combined expertise is likely to stimulate further innovation in digital fitness solutions. Readers may find that their training routines benefit from enhanced access to individualized plans and a broader suite of connected services.
