London-based Unravel, a company applying artificial intelligence to video-based travel commerce, announced its successful $7M Series A funding round. The new capital supports the company’s efforts to tap into shifting consumer habits where travel inspiration increasingly comes from video content. Unravel’s approach intertwines travel discovery with direct booking, positioning it within a competitive sector that connects social media with travel purchases.
Recent funding announcements in the travel tech domain show a consistent rise in investments targeting digital content intersections. Similar ventures have attracted financial backing from diverse investors, emphasizing a pattern where technology and travel are integrated. The market witnesses steady investor interest, spurred by the adaptation of media platforms and evolving consumer expectations.
Will AI boost travel purchases?
Unravel’s platform utilizes advanced AI to merge social-media travel content with booking possibilities. The technology transforms video narratives from platforms like Instagram Reels and TikTok into direct travel reservations, answering consumer demands for immediate service integration.
Will the new funds speed up global growth?
The raised funds will be allocated to enhancing technical capabilities and expanding the London-based team. Recruitment targets specialties in AI/ML, digital commerce, and enterprise partnerships, supporting the company’s objective to enter additional markets in Europe and the UK.
Nauta Capital led the investment round with contributions from Active Partners, Slingshot Ventures, and Olivier Bisserier, former CFO of Booking.com. Other participants include Antler, Nodes, Upscalers, Brook Bay Capital, and The Players Fund, which counts athletes such as Ben Stokes, KL Rahul, and Jessica Ennis-Hill as supporters.
KL Rahul stated, “I’m really excited to see how the company progresses on its journey!”
Olivier Bisserier added, “I’ve seen their vision and execution and I believe what they’re building is truly the future of travel.”
Unravel collaborates with travel content creators to offer banks, airlines, fintech firms, and telcos a platform for integrating travel bookings directly into video content. Early adopters of the service have experienced a remarkable uptick in active usage and conversion rates, as the platform builds on its earlier success in markets across Asia and the Middle East.
Investor backing and strategic partnerships support an industry-wide trend towards digitized travel commerce. The emphasis on video-based experiences and AI-driven services reflects evolving digital consumer behaviors. Organizations aiming to boost customer engagement may consider similar integrated solutions for travel bookings.
