Foodora, the Berlin-based food delivery platform, has introduced a new delivery service, Saver Delivery, to strengthen its position in the European market. Designed to offer a more affordable alternative, the service targets customers willing to trade quicker delivery speeds for lower costs. The option is aimed at enhancing accessibility to food delivery without sacrificing the quality of service, while simultaneously benefiting restaurants and delivery logistics.
How does Saver Delivery work?
Saver Delivery has been initially rolled out in major cities in Austria and Finland, allowing Foodora to streamline its delivery routes by bundling multiple orders. This method not only reduces operational expenses but also provides customers with savings of up to 15% compared to the Standard delivery option. Restaurants have the advantage of preparing meals more strategically, which helps manage kitchen resources efficiently without impacting the quality of food.
The company has emphasized that Saver Delivery will coexist with its existing Standard and Priority delivery options, giving users more choices to suit their preferences. Customers who prioritize faster delivery can continue to opt for the Priority service at an additional cost. The flexibility extends to restaurants, as they benefit from an increase in the volume of orders through this cost-optimized model.
“By introducing Saver Delivery, we’re enabling more people to enjoy their favorite meals at a lower cost, while restaurants benefit from increased orders,” said Nicolas Daudin, Chief Product Officer at Foodora, Yemeksepeti, and Foodpanda.
What’s the next step for Saver Delivery?
Starting in December 2024, Saver Delivery has been deployed in most Austrian and Finnish cities. Foodora has plans to expand this service to additional countries in 2025, signaling its commitment to making food delivery more accessible across Europe. The company intends to continue testing and refining the service to ensure it meets the needs of a diverse customer base.
Foodora, which operates under the umbrella of Delivery Hero, remains a key player in the European food delivery landscape. Since its acquisition by Delivery Hero in 2015, the company has steadily increased its service offerings, ranging from restaurant meals to groceries and household items. Saver Delivery represents another step in Foodora’s strategy to balance affordability with customer satisfaction.
Foodora’s earlier initiatives focused heavily on speed and convenience, with the Priority delivery model ensuring food reached customers in under 30 minutes. Saver Delivery marks a shift in strategy, addressing a different demographic segment interested in affordability over immediacy. This approach differentiates the company in a competitive market where cost sensitivity plays a crucial role in customer decisions.
Saver Delivery underscores a broader trend within the food delivery industry, where businesses are diversifying their offerings to cater to a wide range of consumer preferences. While the service benefits customers, it also introduces a scalable solution for restaurants aiming to boost order volumes. As food delivery continues to evolve, such innovations could redefine how businesses and customers interact in the sector.
