NomuPay, a Dublin-based end-to-end payment platform, has successfully raised $37 million (€36 million) in its latest funding round to bolster its expansion efforts in Asia. The company aims to address the growing demand for seamless cross-border and e-commerce payment solutions in rapidly developing markets. This funding comes as the firm continues to experience over 100% annual growth for two consecutive years and gears up to achieve profitability in 2025. NomuPay’s investment marks a strategic step toward strengthening its foothold in the payment industry.
What is the focus of the funding?
The latest investment was led by Amsterdam-based Endeit Capital, with participation from Uneti Ventures and existing backers, bringing NomuPay’s total funding to nearly $90 million (€87.4 million) since 2023. Proceeds from the round will be allocated to expand NomuPay’s integrated payments platform across new Asian markets, such as Singapore, Indonesia, Japan, and Vietnam. This effort is set to complement the company’s existing presence in locations like Kuala Lumpur, the Philippines, Hong Kong, and Thailand. The expansion will involve local hiring and enhanced partnerships to support global e-commerce and point-of-sale acquiring as well as international payouts via a streamlined API integration.
How does NomuPay differentiate itself?
NomuPay offers unified payment solutions tailored to meet the specific cross-border needs of businesses operating in Asia, Turkey, and the Middle East. Its platform enables payout disbursements and omnichannel payment acceptance through a single API interface. Additionally, the company provides flexible options like card payments, buy-now-pay-later schemes, and installment plans, catering to diverse payment preferences in local markets. CEO Peter Burridge highlighted the platform’s capability to challenge the limitations of “dominant global gateway acquirers,” emphasizing its commitment to offering broader access and less restrictive payment methods.
The company has also bolstered its leadership team with experienced hires, including Judith Loh (formerly of Worldpay) and Alson Lau (formerly of BBSML), to drive organic growth. Moreover, strategic acquisitions, such as Manchester-based Total Processing in 2023, have amplified its market capabilities. Burridge elaborated on NomuPay’s mission, stating,
“At NomuPay, it is our goal to become the go-to payments platform to unlock Asia for companies globally and vice versa.”
Endeit Capital, the lead investor, expressed enthusiasm for NomuPay’s innovative approach to addressing gaps in the payment ecosystem. Commenting on the investment, Jonne de Leeuw, Partner at Endeit Capital, remarked,
“NomuPay has recognised and addressed a major deficiency in the payments landscape and is bringing both innovation and access to the EMEA and APAC markets.”
Compared to earlier funding rounds, NomuPay’s latest investment round focuses more explicitly on its expansion into Asia, whereas previous funding centered on developing the platform’s foundational capabilities. This shift reflects the company’s evolving priorities and growing market ambition in the region. NomuPay’s efforts align with broader industry trends of integrating localized payment solutions into global operations.
NomuPay benefits from a leadership team with extensive expertise in payments, drawing talent from firms such as PayPal (NASDAQ:PYPL), Ingenico, and Worldline. This expertise has been crucial in developing the company’s comprehensive end-to-end payment solutions. Additionally, its continued institutional funding highlights investor confidence in its ability to scale and innovate within a competitive fintech landscape.
As businesses increasingly seek solutions that simplify cross-border transactions, NomuPay’s expansion into Asia is strategically positioned to address this demand. For companies operating internationally, having access to a single, unified platform that accommodates local payment methods and regulations is a critical advantage. This capability not only facilitates market entry but also strengthens operational efficiency by consolidating payment processes into a single system. The ongoing support from investors and NomuPay’s strategic acquisitions further suggest that the company is well-equipped to compete and grow in its chosen markets.
