Amsterdam-based Treety, a platform focused on ESG reporting and compliance for asset managers, recently secured new funding from Arket Ventures. This investment aims to bolster Treety’s mission of integrating sustainability into business and investor decisions. Established by Mike van Wijhe and Hatim Baheranwala, Treety draws inspiration from the Japanese concept of *Ikigai*, emphasizing both passion and purpose. The platform leverages AI to assist stakeholders in monitoring environmental and social impacts, aligning with evolving regulations like the EU’s Sustainable Finance Disclosure Regulation (SFDR). With this fresh capital, Treety seeks to enhance its offerings and drive sustainable investment practices.
Treety has consistently focused on resolving challenges associated with ESG data for financial managers. It aligns with regulatory frameworks, promoting transparency in sustainability efforts. In past reports, Treety emphasized the importance of integrating technological solutions with sustainable finance goals. This latest funding reinforces Treety’s ongoing commitment to advancing these objectives. The company’s vision is to redefine capitalism to value profit, people, and the planet equally, guiding investors toward sustainability.
What Drives Treety’s ESG Vision?
Treety’s foundation lies in the belief that a balance between profitability, social responsibility, and environmental stewardship is vital for long-term business success. By using AI-driven insights, Treety empowers investors to make informed decisions that align with global sustainability standards. This approach helps fund managers and portfolio companies adapt to strict regulatory requirements, ensuring compliance while fostering a sustainable investment ecosystem.
How Does Arket Ventures Support Startups?
Arket Ventures, a venture capital firm, specializes in early-stage funding with a focus on nurturing startups through their market entry phase. Their investment strategy leverages deep industry experience, providing startups like Treety with not just capital but also strategic guidance and network support. Arket Ventures partners with founders to build robust brands and markets, facilitating the growth of businesses that prioritize sustainable practices.
Arket Ventures expressed enthusiasm for this collaboration, stating, “We believe in Treety’s vision and are thrilled to support their journey as they continue to innovate and create value. Looking forward to a fruitful partnership with founders Hatim Baheranwala, Mike van Wijhe and their team and the positive impact we can achieve together!”
Through its partnership with Arket Ventures, Treety plans to expand its technological capabilities and explore new avenues to promote ESG integration across different sectors. This collaboration not only provides financial backing but also aligns with Treety’s strategic goals in advancing sustainable investing. The support from Arket Ventures signifies a shared dedication to fostering an investment landscape that emphasizes sustainability.
Treety’s continued growth and the recent investment highlight the increasing demand for sustainable finance solutions. This trend demonstrates a shift in investor priorities towards integrating ESG factors into decision-making processes. As Treety moves forward, its commitment to transparency and sustainability will likely influence broader financial practices, encouraging more investors to adopt environmentally and socially responsible strategies.
