In a significant development, Amsterdam-based TAGGRS, a company specializing in server-side tracking software, announced securing €2 million in growth funding from No Such Ventures. This funding seeks to bolster TAGGRS’ position as a comprehensive platform for data management and monitoring. The company’s swift rise to prominence has been remarkable, with its software already being adopted by numerous businesses and marketing agencies across the globe, reflecting its efficacy in the domain of digital marketing and data analytics.
A year ago, TAGGRS was founded with a vision to facilitate a seamless approach for companies navigating the complexities of data privacy and tracking. Past reports highlighted the company’s commitment to providing accessible solutions for businesses during a time when privacy regulations were becoming more stringent. This approach has consistently resonated with digital marketers, making their platform indispensable for companies aiming to optimize their data tracking processes.
What Support Does No Such Ventures Offer?
With the recent investment, No Such Ventures extends not just financial backing but also a wealth of expertise from tech and marketing industry veterans.
Arjan Griffioen, an investor at No Such Ventures, emphasized, “TAGGRS’ solution, born from the grounded experience of its pragmatic founders, focuses on accessibility and quality.”
This collaboration is poised to aid TAGGRS in achieving its ambitious expansion plans and enhancing its global footprint.
Why Choose Server-Side Tracking?
The shift towards server-side tracking comes in response to evolving privacy laws and the decline of third-party cookies. Companies are increasingly turning to server-side solutions to gain accurate data without compromising user privacy. On average, businesses using TAGGRS’ method witness a marked improvement in data volume and precision, thereby enhancing their advertising strategies.
Founded by Niels Olivier, Steven Hooisma, Jorjan Jorritsma, and Niek Schlepers, TAGGRS aims to empower advertisers and business owners with a tool that simplifies data collection and analysis. With plans to diversify its offerings, the company seeks to stay ahead in the dynamic field of digital marketing. Its software’s ease of use ensures it is accessible to companies of varying sizes, providing substantial benefits like improved data security and real-time analytics.
TAGGRS also offers a user-friendly interface and customizable tracking solutions, ensuring that businesses can adapt the software to their specific needs.
Co-founder Jorjan Jorritsma stated, “We provide a plug-and-play solution for server-side tracking, combined with analytics for deep insights into your data.”
This versatility is pivotal in enabling organizations to make informed decisions based on reliable data.
The funding round marks a strategic milestone for TAGGRS, allowing it to expand its reach and improve its server-side tracking solutions. The company’s flexible, no-expertise-required approach is particularly valuable for businesses navigating the ever-changing landscape of digital marketing. As privacy regulations continue to evolve, TAGGRS’ solutions are expected to become increasingly relevant, offering enhanced accuracy in data-driven decision-making processes.
